Market research analysts study people to understand what they want to buy. Market Researchers gather information to figure out how well a product might sell or to plan how to advertise it. They also look at what competitors are doing and how they price their products.

Getting Started:

To start as a market research analyst, people usually need a bachelor’s degree. They don’t need work experience, and they learn what they need on the job.

A Day as a Market Research Analyst:

Market research analysts do a lot of things every day. They write reports about their research. Market researchers analyze how people are acting to see what they are interested in buying. Sometimes, they conduct surveys to ask people questions about they like. They also help businesses figure out how well their plans are working.

What They Know:

Market research analysts know a lot about customer service. They understand how to help people and make sure they are satisfied. They also know about marketing and sales, including how to plan and promote new things. They use math to analyze data and understand trends.

Their Skills:

Market research analysts are good at writing reports and reading information related to their work. They think carefully about how to solve problems and ask questions to understand things better. They are good at coming up with ideas and explaining them to others.

Their Abilities:

Market research analysts can listen and understand what people are saying. They are good at reading and understanding, and they use math to solve problems. They can explain their ideas clearly and come up with new and creative ways to solve problems.

What They Make:

Market research analysts earn about $61,000 a year in Pennsylvania. They earn their money by helping businesses succeed.